马龙，副教授，博士，毕业于新加坡南洋理工大学，主要研究领域包括社交媒体、电子商务、社会网络分析等，在《Computers in Human Behavior》等期刊上发表SSCI论文5篇，CSSCI期刊论文1篇，国际知名会议论文10余篇。主持浙江省社科规划课题1项，浙江省自然基金项目1。项现任浙江工商大学国际商学院讲师，主讲《The Principle of Management》等课程。
研究方向：社交媒体、电子商务、社会网络分析
近期研究成果（部分）：
1.Ma, L.* (2021) Understanding non-adopters’ intention to use internet pharmacy: Revisiting the roles of trustworthiness, perceived risk and consumer traits. Journal of Engineering and Technology Management. 59, available online: https://doi.org/10.1016/j.jengtecman.2021.101613 (SSCI, IF:1.957)
2.Ma, L. *, Lee, C. (2020). Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters, Online Information Review, 44 (3): 671-684 (SSCI/SCI, IF: 1.805)
3.Ma, L. *, Lee, C. S. (2019). Investigating the Adoption of MOOCs: A Technology - User - Environment Perspective. Journal of Computer Assisted Learning, 35(1), 89-98. (SSCI, IF: 2.126)
4.Ma, L.*, Lee, C. S. (2019). Understanding the Barriers to the Use of MOOCs in a Developing Country: An Innovation Resistance Perspective. Journal of Educational Computing Research, 57(3), 571-590. (SSCI, IF: 2.18)